Tata Capital Launches ‘Salaam Loans’
Tata Capital has announced the launch of ‘Salaam Loans’, which is its unique product under the company’s ‘Do Right’ brand initiative. Salaam Loans seeks to extend loans to deserving individuals who may not have access to organised credit.
Under ‘Salaam Loans’, individuals would be able to upload their own story, or stories of people known to them on the website www.doright.in. Stories of these individuals will then be showcased across the country via social and digital media. The role of the public is critical in this initiative because, based on the strength of the story, they may choose to support the most deserving individual with their ‘Salaam’. Upon approval by public, it will be processed by Tata Capital.