Fullerton India brings Facebook Messenger chatbot Asha to help customers avail loans

Fullerton India has launched its Facebook Messenger chatbot Asha to help customers with their personal loan requirements

Fullerton India Credit Company Pvt Ltd. (Fullerton India), a non-banking financial company (NBFC) with a pan-India presence has announced the launch of its chatbot – Asha, which company claims to be India’s first robot salesperson.

Fullerton India Personal Loan

Initially, company is making its chatbot Asha available on Facebook Messenger platform, where it will provide support to customers in India and help them apply and make decisions for their personal loan needs.

Fullerton India’s Asha is a self-learning chatbot and provides an interactive medium for customers with a Facebook Messenger account to apply and submit their documents and receive loan approvals instantaneously, without the need to download any additional application.

Asha, the robot salesperson represents is an innovation attempt aimed at providing easy 24×7 channel-agnostic support and access to customers, company said.

HDFC Bank Personal LoanFullerton India is passionate about ensuring its customers benefit from a unique and differentiated experience, through their relationship with us, and we have invested in continuously enriching this experience, through better capabilities and leveraging of emerging technologies,” said Anand Natarajan – Head of Strategy & Business Execution, Fullerton India.

Asha, is an important part of this experience, one with tremendous potential, and one we are particularly excited about,” added Natarajan.

Like Fullerton India, other companies operating in the banking and insurance space in India have been leveraging chatbots, robots and artificial intelligence (AI) powered algorithms and applications to provide online support and services to customers on social media platforms as well as at their branch offices.

Aditya Birla Financial Services Group’s (ABFSG) insurance arm Birla Sun Life Insurance (BSLI) earlier this month has launched insurance chatbot across platforms including Facebook, company’s website and mobile.

Axis Bank Personal LoanLikewise another life insurance company PNB MetLife also has launched AI powered interactive chatbot Dr. Jeevan on Facebook Messenger platform for engaging with customers.

The chatbot Dr.Jeevan helps users know about their health quotient, educate them on India’s top two critical illnesses – cancer and heart, with interactive videos. It offers personalized quotation for PNB MetLife Mera Heart and Cancer Care initiatives within the messenger platform itself.

Also, PNB MetLife has launched an experiential virtual reality (VR) platform converse, which is built in collaboration between MetLife’s Singapore based incubation hub – LumenLab and PNB MetLife in India.

It is using VR technology as a medium to provide customer services in more interactive and personalise way to users through a virtual assistant named Khushi.

Source: Economic Times